Understanding The Two Tiers
Two Tiers
One Destination.
Tier One builds the understanding. Tier Two drives the execution. Together they produce the outcome.
Why Two Tiers Exist.
The gap between understanding your situation and acting on it is the most expensive gap in this program. Tier One closes the understanding gap. Tier Two closes the action gap. They are not the same product at different price points. They are two different engagements designed for two different stages of the same journey.
Tier 01
Wake Up
Self-paced digital course
Tier One is for the person who needs to understand — who needs the gap named precisely, the mechanisms exposed clearly, the identity shifted deliberately, and the specific plan for building their way out built carefully. Ten weeks. Nineteen books. Both mentors. Your pace.
$1,000
Ten weeks · Access closes on certificate
What Is Included
- 10 weeks of structured content — one week per anchor book
- Video A and Video B each week — The Truth and The Application
- Book extract from the anchor text for each week
- Full written lesson module per week
- Four workbook exercises per week — not optional reflections, the work
- One real-world assignment per week — completed before the next week unlocks
- Week 9 delivered by Phumla Mushonga solo — the human cost named directly
- Week 10 delivered by both co-founders — the final integration of ten weeks
- Certificate of completion — issued on Week 10 completion
- Full access for ten weeks — closes on certificate
Who Tier One is for: The employed professional who is feeling the gap, has not yet made the decision to build, and needs the full picture before they can act. You do not need to know what you are going to build. You need to understand clearly why you need to.
Tier 02
Own
Direct one-on-one mentorship · Six months
Tier Two is for the person who has decided. Who understands the system, has made the internal commitment, and now needs the most direct possible support to execute the transition. Not a course. Not a community. Direct, personal, sustained mentorship from both Isaac and Phumla across twelve sessions and six months.
$1,600
Direct access · Enroll immediately
What Is Included
- 12 sessions across 6 months — bi-weekly, 90 minutes each
- Both Isaac and Phumla present in every session
- Direct messaging access between sessions
- Personal business plan review — updated session by session
- Exit scorecard — four indicators tracked across all 12 sessions
- Session notes and commitment tracking inside the platform
- Booking calendar — schedule sessions directly into their calendar
- Graduation certificate — issued at Session 12 completion
Who Tier Two is for: The person who has understood the situation and is ready to execute. Who knows from experience that they will move further and faster with direct accountability from Isaac and Phumla than without it. This is not the first step. It is the decisive one.
Tier Two - Session One
Two tracks.
One starting point.
Session One in Tier Two has two distinct tracks depending on how you enter. Both lead to the same twelve-session engagement — the opening is tailored to your starting position.
Track A
Tier One Graduates
For those who completed Tier One before entering Tier Two
Session One begins with four specific questions about what Tier One produced in action — not in understanding. What week was most uncomfortable and why. What action you took as a direct result. What revenue, if any, you generated. What question Tier One did not answer that you bring into this session.
Track A clients move faster in early sessions — the foundational understanding is already in place.
Track B
Direct Enrollment
For those who enter Tier Two without completing Tier One
Session One begins with a complete baseline assessment. You will state your specific offer in one sentence — the service, the client, the price. If you cannot state it in one sentence, that is the first piece of work. Nothing advances until the offer is specific.
Track B clients receive the full structural foundation within the first two sessions.
Side By Side
The same destination.
Two different vehicles.
| Tier One — Wake Up | Tier Two — Own | |
|---|---|---|
| Price | $1,000 one-time | $1,600 |
| Duration | 10 weeks | 6 months · 12 sessions |
| Delivery | Self-paced | Direct bi-weekly sessions |
| Access to mentors | Via video content | Direct — sessions and messaging |
| Maximum participants | Open enrollment | Open enrollment |
| Application required | No — enroll immediately | No — enroll immediately |
| Business plan review | — | ✓ Every session |
| Exit scorecard | ✓ Week 8 | ✓ Updated every session |
| Certificate | ✓ On completion | ✓ On completion |
| Full access for ten weeks | ✓ Full ten weeks | ✓ Platform and notes |
Ready to begin?
Choose your tier below. If you are not yet sure which is right for you — Tier One is the place to start.